Global Student Marketing Podcast - IDP Connect
Global Student Marketing Podcast - IDP Connect
Episode 7: Undertaking a course portfolio review (UK-HOME/INTERNATIONAL)
Aaron Porter, Associate Director at IDP Connect is joined by Becca Hill (Head of International Recruitment) at the University of Exeter Business School, Ben Fowler (Associate Director Curriculum Development) at Goldsmiths University and Samir Shah (Head of Intelligence and Analytics) at IDP Connect.
Aaron discusses some key topics and themes relating to undertaking a portfolio review at a Higher Education Institution and how institutions can leverage data and insights to improve their decision. Aaron hears from the experience of colleagues in the sector as they discuss their own experiences in portfolio development.
Samir Shah talks about the real-time top-of-funnel data available through IDP Connect across the domestic and international channels owned by the organisation. IDP Connect can provide (for international clients) additional bottom of funnel data powered by our recruitment data alongside qualitative data from our 127 offices across the world.
Aaron and his panel also discusses the process of undertaking a course portfolio review. The courses an institution offers is probably one of the most important decisions it makes and therefore, the important of a data led approach to course portfolio development is paramount to success.